Remember that time you got invited to the pool party in eighth grade? You were so excited. But there was one problem: you didn’t own any waterproof makeup. So, you jump in the pool only to get out and watch all your makeup melt off, especially those beautifully drawn on brows. The embarrassment, the dread, the frustration!
Okay, so maybe this didn’t really happen. But if you’ve ever been minding your own business when life decided to throw a splash your way, you know the value of a waterproof brow pen.
Whether you’re on a first date and the weather decides to take a turn for the worst, heading to the gym to sweat it out, or relaxing by the pool when you get splashed unwillingly, here are some of the best brow products that can withstand all the water to keep those million-dollar brows as good as new.
Microblade Brow Pen
One of the most important things to have in your brow kit is a water-resistant microblade pen. TatBrow offers a Microblade Brow Pen that’s not only water-resistant but lasts for up to 24 hours for all-day coverage. If you have thinning brows, light-colored brows, or no brows at all, this pen can help draw real-looking brow hairs in seconds.
To use the pen, place it at the base of your brow and angle it so that all four prongs are touching your skin. Slowly and gently stroke the pen upwards, following the natural direction of your hair growth. This will create natural-looking strands in seconds and help you achieve a full, bushy brow look that lasts all day—even if you decide to go swimming.
To explore more tips and tricks on using the Microblade Pen the right way, check out this resource from our blog!
Ultra Defining Brow Gel
If you prefer using a gel over a pen to set your brows and create a fluffy, natural brow, try TatBrow’s Ultra Defining Brow Gel! This gel is made with a quick-drying formula that lasts over 12 hours. Plus, it’s waterproof!
To use this brow gel, brush the applicator brush onto your brows, beginning at the arch and brushing through the tail. Do the same with the front of your brows. Be sure to follow the natural direction of your brow hairs. Use the brush to fill in sparse areas of your brows and create a natural look in seconds.
Ultra Hold Brow Gel
TatBrow’s Ultra Hold Brow Gel is another product to have handy in your makeup bag. If you struggle with brows that tend to lose their shape, flop over, and end up flat by the end of the day, this hold gel is for you! Gel is a great way to thicken your brows and groom them into place.
This gel is also an easy way to achieve the feathered brow look. Feathered brows are a hot makeup trend but nailing the look and pulling it off isn’t so easy. The best tool to have in your makeup bag while trying to perfect the feathered look is a brow gel with extra hold. Simply create your shape, brush your brows, and apply the Ultra Hold Gel.
In addition to drying instantly without residue or smudging, our brow gel is waterproof and lasts for longer than 12 hours.
To use the ultra hold gel, apply to your brows, in short, quick strokes moving from the base of your brow upwards. As usual, follow the natural direction of your hair growth to achieve the most natural-looking brows. This product will lift your brows, giving them volume and body, and hold it all day long. Apply around six strokes per brow for best results.
Waterproof Ingredients Matter
You wouldn’t take a bite out of something if you didn't know how it was made, would you? So why put a product on your face when you don’t know how it’s made or what it’s made with?
Ingredients matter. They can affect our skin and cause a reaction or irritation, they affect the environment, and they affect the quality of the product itself. If you buy a product with cheap ingredients, don’t be surprised if it doesn’t do everything it claims.
Let’s talk about what ingredients to look for in waterproof makeup and how they work!
What Makes Brow Products Waterproof?
When you think of makeup, you may think of art. Women in Ancient Egypt used naturally occurring substances to paint their faces, enhancing their natural beauty and changing their complexions. This is certainly an art requiring creativity and skill.
However, as makeup has evolved and technology has advanced, it relies more on science and less on art. Makeup products work based on careful chemistry and science. Especially when it comes to waterproof makeup products, the ingredients in them and the formula they’re made from influence how they work.
If you’re trying to find waterproof or water-resistant eyebrow products, it’s important to take a look at the ingredients to make sure they’re going to get the job done. So, what ingredients should you look for? Below are a few of the ingredients typically used in makeup products to get the desired waterproof effect.
Pigments and Coloring Agents
The pigment is one of the most important qualities of your makeup. You have to find products that match your skin tone, give you that blush or lip color you want, or match your natural brow color. This relies on the pigments or coloring agents in the product.
Waterproof products include special pigment dyes that are not soluble in water, so they won’t easily dissolve when wet. This not only increases the lifespan of the product on your brows but supports the other ingredients that are also water-resistant, strengthening the product as a whole!
Adhesives are another kind of ingredient present in most waterproof makeup. Also known as “film filler,” the job of these ingredients is to literally form a film around an area of skin to prevent water from removing the makeup. This ingredient is the basis of waterproof makeup and what makes products work so effectively.
Some examples of adhesive ingredients are silicone or acrylate-based polymers. These ingredients create a film, or seal, around the skin while remaining lightweight and breathable, so you’re comfortable all day instead of having a sticky or tight feeling on your skin.
Ingredients That Are Insoluble in Water
Other ingredients are used as a reinforcement to adhesive ingredients to enhance their water-resistant properties. These are any ingredients that are not water-soluble. Here’s how they work!
A water-soluble ingredient is one that easily dissolves in water. So, if an ingredient is insoluble, it won’t dissolve in water. This promotes the product’s waterproof quality, helping the product stay on your face longer.
Look for Cruelty Free Testing
Waterproof makeup products are formulated differently than most. While they may include the same ingredients, they require different chemical structures and composition than other products to support their water-resisting qualities.
They include specially designed pigments and coloring agents that resist water, adhesives that help form a film over the area to keep moisture out and prevent smudging when exposed to water, and other materials that help the product stay on the skin.
Once their product is designed and created, makeup companies will test their products to make sure they work. Testing is a vital part of the process. It highlights any errors, weak parts, or imperfections with the product and allows the company to see what they need to improve before putting it on the market. However, many of these companies also use animal testing to do so.
When shopping around for waterproof products, look for vegan companies that sell cruelty-free products! This ensures that the product you’re purchasing wasn’t tested on animals or used with animal cruelty involved.
There are many qualities to look for in a waterproof brow product, but TatBrow has it all! With cruelty-free, vegan products that offer long-lasting, waterproof coverage for natural-looking brows, they’ve got everything you need and more.
Finding the perfect brow products isn’t easy. You may find one that does everything you need it to, but when it comes to intense sweating, unforeseen rain, or swimming, the product melts right off your brows. Luckily, TatBrow offers affordable, cruelty-free, long-lasting brow products that resist water and offer coverage even in the wettest situations!
To learn about how to use brow products, keep up with the brow trends, or find the perfect brow pen for styling your brow makeup like a pro, check out our fabulous blog here!
The chemistry of cosmetics | Science.org
"Cruelty Free"/"Not Tested on Animals" | FDA
8 Sneaky (and Smart) Ways to Waterproof Your Makeup | Byrdie